>【The China Post 每日精選】:三

>【TheChinaPost每日精選】:三英文中國郵報2017/06/1406:06:00友善列印A-AA+//www.youtube.com/embed/影音訂閱:三立財經三立新聞網FeaturesboomingonsharedbicyclesWithcompetitionbetweenChina'sbike-sharingcompaniesgrowingevenhotter,rivalsarerollingoutnewmodelstotemptcustomers.▲圖/翻攝自中國郵報Todothat,companiesareusingthingslikeflashypaintjobs,hightechnologyandnichefeatures.Notableamongthesearethreecompanies-OfoInc,CoolqiandBluegogoInternationalInc-whichareracingtoproducemoreoftheirnewmodels.Ofo,foundedin2014andnowvaluedatUS$1billionafterreceivingUS$450millioninnewinvestmentsinMarch,unveiledtheOfoPrincessbicycleforwomenlastweek.Ithasarattanbasketonfrontaswellasroundedscrewsandabetterchainguardtokeepfromsnaggingdresses.Thebike-sharinggiantclaimstohavemorethan100millionregisteredusers.Coolqilaunchedits"goldenbike"lastweek,whichhasanonboardphonechargeraswellasaneye-catchingcolorchangefromitstraditionalgreencycles.Bluegogoplansthissummertolaunchabikewithaninternetportalthatwillconnecttosmartphonesviathecompany'sapp.Itgivesinstantonlineaccesstofeaturessuchasmapsandtheweatherforecast."Withthebike-sharingboom,thereisagrowingneedforpersonalizeduserexperiences,"saidDaiWei,CEOofOfo,whichisbackedbyride-sharingcompanyDidiChuxing."Ofoaimstoprovidedifferentusergroupswithamorediverseandcomfortableexperience,"headded.Still,manynewmodelsaregettingmixedreviewsonChinesesocialmedia.ManycommenterslovedtheOfoPrincessbikeonSinaWeibo."Itistailor-madeforwomenthroughthoughtfuldesign,"onenetizensaid."It'sgood-looking,"saidanother.Butsomewereconcernedabouttherattanbasketonthefront.Willitstanduptowearandtear?"Howcanyoupreventitfrombeingdamaged?"onepersonasked."Afterall,lotsofvandalismandthefthappensinChina."Coolqi'sdeluxegoldeneditionbikealsosplittheonlinecommunity."Itcan'tbeanyuglier,"onecommentersaid.Thepaintjobdidn'tbotherotherssomuch,eventhoughthebicycleis,bycomparison,pricey.Ithasa298-yuan(US$44)deposit,whilemanyotherbikeshavedepositsof99to199yuan,andarentalpriceof3yuanperhour,whilebikescanbehadfor1yuanorlessperhalf-hour."Sinceithasasmartphoneholder,Icannavigatewhilecyclingandthat'scool,"saidonecommenter."Ofcourse,Iwillbeforeverblinkingatthedazzlinggoldencolor,"saidtheuser,SunshineZiqing,takingadigatthecolor.Therealsowasconcernabouttheabilityofthebike'sbattery,rechargedbysolarpower,torechargecellphones."Ijustwonderwhatwillhappenwhenitrainsandthosebatteriesgetwet,"saidaWeibousernamedEnergyfromBalabala.ZhangXu,asenioranalystatAnalysys,aBeijing-basedconsultancy,isnotconvincedthatextrafeaturesaregoingtobethekeyforallcompanies.TheOfoPrincessbikeshouldhavebroadappeal,butoneoverlookedkeyisthatthiswillhelpthecompanyretainastrongpositionitalreadyhasobtainedinthemarketplace."Sincetheyalreadyhaveahighnumberofusers,Ofoneedstofurtherimprovetheridingexperienceforspecificgroups,"saidZhang,whosaidthatCoolqi'sgoldenbikemayappealonlyalimitedaudience."Thekeytowinningthebattleistoattractasmanyconsumersaspossible,"Zhangsaid."Companiesnewtothemarketneedtodotheirresearchandcatertocustomerneeds,"headded."Iwouldsuggestthattheyshouldtapintosmallandmedium-sizedcitieswheremarketleaderOfohasn'tdominatedthemarketyet."Ofosaysitnowhasmorethan6millionbikesin120citiesinfivecountries.Nearlyhalfofitscustomersarefemaleswhilearound7millionpeopleuseitscyclesdaily,accordingtoapptrackerAnalysysQianfan.Butnoteveryoneagreesonstrategyinthisexplosivenewbusiness,wherecompaniesarebattlingformarketshareonrazor-thinmargins.Thegoldenbikescompanythinksithasawinner."Chineseconsumersspendmostoftheirleisuretimeonsmartphones.So,rechargingonabicyclecanhelpthemalwaysbeconnectedtotheinternet,"saidGaoWeiwei,founderandCEOofCoolqi,whichhas1millionbikesinmorethan50Chinesecities.上一頁下一頁

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